SEM

SEARCH ENGINE MARKETING


Are you thinking to increase ROI through the right marketing strategy? Are you in search of solutions to drive more traffic and create more engagement? Here is the solution for your business.

Search Engine Marketing is an online marketing process to promote the website of a product or services through paid advertising and gain more traffic to your website. Whenever someone types any queries on Google,then at the top of the page there are two to three links which are shown as sponsored, the above process is called SEM. For this type of marketing you have paid and there are biding for this process which depends on the market value. The cost of the biding will be more if there are more clients for the same keyword.

Below are some of the most common terms also used to refer to SEM activities:

  • Paid search ads
  • Paid search advertising
  • PPC (pay-per-click)
  • PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
  • CPC (cost-per-click)
  • CPM (cost-per-thousand impressions)

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